According to United States (U.S.) census projections, by 2030 our nation will reach a transformative demographic turning point with the population becoming more ethnically and racially diverse than ever in the nation’s history. In the last decade, Latinos accounted for more than 50% of growth for the total U.S. population.¹ In other words, more than 1 out of 2 new Americans is a Latino. Despite these significant shifts in population demographics, the 3-year moving average of Hispanic/Latinx urologists in the urological workforce has stagnated between 3.9% and 4.0% of all practicing urologists from 2014–2020.² In order to provide the highest standard of urological care for all patients, the urological workforce must reflect the diverse communities it serves. Strides toward diversifying and promoting inclusivity must be prioritized to diminish the discrepancies between our evolving demographic landscape and the diversity of the urological workforce.

Social media has rapidly become an indispensable tool in promoting diversity, equity and inclusion (DEI) initiatives, enacting social change and connecting the health care community. The LatinX in Urology co-founders, 2 first-generation Cuban Americans and at the time medical students, joined Twitter seeking mentorship from urologists with similar life experiences and an understanding of the intricacies of being a Latinx physician. Yet, through their search, they encountered limited visibility of Latinx urologists within the urological community. In response, LatinX in Urology (@latinxuro) on Twitter was created in July 2020 to address the growing need for cultural representation and diversity within the urological workforce. Twitter served as the ideal channel to broadcast inclusivity, amplify Latinx voices and create mentorship networks that can transcend geographical distances. The connectedness of social media has provided an excellent platform through which to celebrate exceptionally resolute physicians and recruit underrepresented medical students to the field of urology. LatinX in Urology serves as a centralized online community for aspiring and current urologists and has been successful in garnering vast support from the Latinx community through the Physician Spotlight Series featuring Latinx urologists and their unique paths into medicine and urology. Currently, LatinX in Urology has accumulated over 1,200 followers on Twitter.

Since its genesis, LatinX in Urology has evolved into a nonprofit organization whose mission is to continue increasing visibility, recruitment efforts, mentorship, and community engagement for current and future Latinx urologists. The organization has collaborated closely with Urology Unbound, a nonprofit organization committed to recruiting, retaining and promoting Black urologists and increasing diversity in urology. LatinX in Urology has also partnered with Urologists for Equity, a grassroots organization focused on DEI initiatives in urology, to organize a list of resources for self-education and urological scholarships on topics of bias, structural racism and health inequalities/disparities found on the organization website (www.uroequity.org). Additionally, recruitment and mentorship of Latinx and underrepresented students into urology is an organizational priority and has been fostered with participation in the 2021 Latino Medical Student Association Conference and AUA Diversity in Urology webinar.

LatinX in Urology is a burgeoning initiative that will continue working alongside existing DEI organizations to mentor Latinx trainees and diversify the workforce pipeline. The future of LatinX in Urology lies in continued expansion of our organization to develop long-standing partnerships with DEI organizations, and support DEI research/advocacy and the official development of a LatinX in Urology society to advance the agenda of Latinx urologists and patients. It is time to foster a urological workforce that represents the communities we serve, and LatinX in Urology is committed to meeting that demand.